Casino tournaments are conducted with a motive of attracting more new players towards the online casino. When it becomes known that online players win poker tournaments, and take home thousands of Euros as prize money, interest in the game of Poker naturally increases. The casinos also promote champion players. Sometimes an offer is made to the players that the entire cost of participating in a live international tournament would be sponsored by the casino. The tournaments are seen by the players as an opportunity to fine tune their skills by playing against other expert players. Players can also participate in online casino tournaments and share the excitement.